- 70%
- No-show reduction
- +25%
- Repeat bookings
- £8k/mo
- Revenue recovered
The challenge
A three-location salon chain losing 15–20 clients a month to double-bookings, missed appointments, and manual phone scheduling.
What we built
Custom web booking with stylist calendars, SMS reminders, calendar sync, and a client management dashboard across all sites.
Results
- 70% reduction in no-shows
- 25% increase in repeat bookings
- £8,000 monthly revenue recovered
Technology
Next.js · Node.js · PostgreSQL · Twilio
SC
“Our diary was a mess across three sites — double bookings, missed calls, the usual. TwinLabs rebuilt booking properly: texts go out, stylists see their day, reception isn't on the phone all morning. No-shows have dropped off properly. Should've done it sooner.”
— Sarah Chen, Owner, The London Hair Co.
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